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AdMax®Local for SEM Solutions

 

The Search Agency presents AdMax® Local – the world’s first fully automated search engine marketing tool that enables small and medium sized businesses to benefit from high quality and profitable local search campaigns. As an SEM solution, AdMax® Local leverages powerful AdMax technology and The Search Agency’s expertise in search marketing. The solution is designed for Resellers, CMRs, Franchisors, Directories, and other intermediaries who want to manage search marketing campaigns for their clients. AdMax® Local produces, manages and reports on hyper-local, optimally structured, highly relevant and performance-focused search engine marketing campaigns.


AdMax® Local facilitates an automated approach which significantly reduces operating costs. Consequently, our partners are able to offer this solution to the ‘long-tail’ of SMB customers that spend as little as a few tens of pounds per month, whilst scaling up to advertisers that spend in the thousands. Traditional online marketing agency platforms are designed for large, highly competitive, national advertisers, which are incapable of cost-effectively serving SMBs.  

The AdMax® Local tool automates costly quoting and order creation processes, and dynamically creates and deploys hyper-local search engine marketing campaigns, allowing resellers to manage tens of thousands of SMB accounts with reduced hands-on management. The result is a far lower cost of ownership than that associated with traditional agency-type platforms.

 

- This graph compares monthly Total Cost of Ownership (TCO) between automated and agency solutions


- Our analysis is based on a survey of the tasks that are undertaken to build and manage campaigns


- In agency solutions, costs are linear to sales success


- In automated solutions, costs scale

 

 

 

 

AdMax® Local can decrease total cost of ownership by up to 90% by automating the processes associated with search marketing campaign creation and on-going management.
 

What are the benefits of AdMax® Local?

A fully automated system across every stage of the SEM process – sales, pricing, creation, management, optimisation, reporting – provides much lower operating costs, allowing end budgets to be invested in merchant success rather than duplicated and inefficient effort.


Advanced local SEM functionality: Developed based on The Search Agency’s extensive search expertise, AdMax® Local delivers quality, hyper-local campaigns that drive better results for end advertisers.


AdMax® Local uses advanced algorithms to optimally allocate PPC budgets and bid completely and effectively, even for multiple competing advertisers within the same locality.


High-value search traffic leads to better results: more calls and conversions dramatically lowers merchant churn and delivers higher lifetime value.


An opening-price-point paid search product allows expansion of the serviceable market.


Optional search engine optimised landing pages and lead generation websites effectively promote the business, are optimised for SEM/PPC, and guide the consumer to take action.


Platform agnostic: This enables local advertisers to effectively manage inventory from various media owners, including Google and Bing.
Best-of-breed call measurement tracks marketing investment value.


Scalability supports continued growth across different geographical regions and incorporating new media sources – without adding headcount and costs.


Proven track record – AdMax® Local has been used successfully by businesses across the globe since 2009.

 

 

 

“With AdMax® Local, The Search Agency is introducing a completely new approach to paid search management. We have been looking for years for a tool like this, and we are finally able to extend our relationships with existing clients to run high quality and highly profitable search campaigns. And who better to introduce the solution than The Search Agency, an organisation that has a history steeped in both search and local, and longstanding relationships with the leading search engines?”

 

Steve Bridge, President, Elements Local.

 

 

 

The Search Agency UK’s expertise in search marketing is built into the AdMax® Local platform. Our online marketing knowledge means the subscriber’s sales and customer service teams can draw on The Search Agency’s experience. Using AdMax® Local’s intuitive user interface, sales personnel need only respond to two straightforward questions: what does an end merchant do, and where do they do it? AdMax® Local can then estimate the amount of clicks and spend, as well as launch campaigns according to the merchant’s goals and paid search budget.


From here, the automated system – with integrated digital marketing best practices – builds optimal account structure, serves localised keywords, builds out keyword-relevant ad copy and launches the search marketing campaign. Sophisticated bid and budget management algorithms then work to spend the PPC budget optimally, reacting to fluctuating levels of demand, and ensuring budgets are spent, and spent wisely. AdMax® Local’s campaign optimisation replaces the need for human campaign management work – the platform understands what is working, and optimises campaigns accordingly, to drive better returns for merchants and provide an integrated paid search solution.


AdMax® Local is a SaaS platform and can be employed off the shelf. It is also highly configurable and can be specially customised, with or without APIs, as well as white-labelled for each implementation. The platform’s modular architecture allows functionality to be incorporated or omitted as necessary. Deployed within the European and Asia-Pacific markets since 2009, AdMax® Local is also now available in the US market.

 

 

 

 

To find out more about how to reduce operating costs through the use of an automated platform like AdMax® Local, download our white paper.