Geographical Targeting

If your business is location specific, you'll want to take advantage of geographical targeting in expanding your keyword list. Take your core keywords and combine them with your state, your county, your city, your neighborhood - whatever makes the most sense for you. An apartment complex in the Los Angeles area, for example, should not only use the word keyword "apartment," but also "Los Angeles apartment." Furthermore, because people often seek apartments in specific areas or neighborhoods, even more targeted geographical keywords such as "Santa Monica apartments" or "Third Street Promenade apartments" could yield excellent SEM results.