Keywords are how potential clients find what your business and products. So its important to identify keywords and phrases that represent you and your business. There are many tools available to help you with keyword selection including Word Tracker, Google Adwords, and Yahoo! Search Marketing.
SEO best practices involves choosing keywords that have proven to generate the highest level of search activity in your business space, paying particular attention to what keywords your competitors are using in organic search.
Selecting the best keywords involves: