h(SEO) - A Holistic Approach to Search Engine Optimization

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Keyword Selection

Keywords are how potential clients find what your business and products.  So it’s important to identify keywords and phrases that represent you and your business. There are many tools available to help you with keyword selection including Word Tracker, Google Adwords, and Yahoo! Search Marketing.

SEO best practices involves choosing keywords that have proven to generate the highest level of search activity in your business space, paying particular attention to what keywords your competitors are using in organic search.

Selecting the best keywords involves:

  • Knowing your customer.  Select keywords that people are likely to use when searching for your product or service. Avoid marketing jargon and technical language.  Keywords that you use every day may not be familiar to your average customer.
  • Prioritizing your keywords:  Decide which keywords are most valuable to your business.  Sometimes it is best to focus on a small number of keywords that drive business