From Authorship to Authority: Why Claiming Your Identity Matters
While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. This comprehensive session delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as well as outside consultants will benefit from strategies shared in this session.
SEO Track at SMX London, May 15-16, 2013
Grant Simmons, Director SEO & Social Product
Grant brings over 20 years of agency experience managing multi-channel marketing initiatives for industry-leading organizations, such as Paramount Studios, M&M/Mars, Warner Bros., Young Presidents' Organization and SunAmerica. Prior to joining The Search Agency in December 2008, Grant led the rebranding and global eCommerce strategy for a multinational hospitality company. As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative internet startups. Grant is Director of SEO and Social Media Products. In his spare time Grant enjoys playng Wii Games with his children, tennis, hiking and sailing, though not always in that order when there's a fair wind.