Google Bought A Zoo: Surviving Penguins, Pandas and Other SEO Beasts
 

According to search honcho Amit Singhal, Google is making up to 600 changes to its algorithm per year. Some major, some minor, but all potentially having an impact on whether your site and content is found when people are searching. How do you track these changes? How should you respond? View this deck to get answers, and learn the best strategies for getting back in Google's good graces should you get negatively hit.

 

SEO Track at SMX Toronto, March 20-21, 2013

 

 

 

 

 

 

 

Grant Simmons, Director SEO & Social Product

Grant brings over 20 years of agency experience managing multi-channel marketing initiatives for industry-leading organizations, such as Paramount Studios, M&M/Mars, Warner Bros., Young Presidents' Organization and SunAmerica. Prior to joining The Search Agency in December 2008, Grant led the rebranding and global eCommerce strategy for a multinational hospitality company. As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative internet startups. Grant is Director of SEO and Social Media Products. In his spare time Grant enjoys playng Wii Games with his children, tennis, hiking and sailing, though not always in that order when there's a fair wind.

 

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