Digital Marketing News & Articles

Take a look at some of our search marketing articles, published in leading industry publications. The Search Agency frequently refreshes our online marketing news and articles page, so be sure to check back soon for updates. We proudly exhibit links, available below on our marketing news archive, as our global team members are not only SEO and PPC experts, but also industry educators.

 

 

 

Article - Waterman - 2/14

Google+: Where Your Online Identify Will Be Defined

David Waterman, Account Director - February, 2014

Article - Freeman - 2/14

Why you need to care about Google Authorship

Erik Freeman, Senior Account Director - February, 2014

Article - Grebow - 1/14

Redefining Online Privacy

Matt Grebow, Director Paid Search  - January, 2014

Article - Simmons - 12/13

Holiday Ecommerce SEO: The (Almost) A-Z Guide

Grant Simmons, Director of SEO and Social Product - December, 2013

Article - Campbell - 11/13

You Might not Care About Google+, but it Cares About you

Alex Campbell, Deputy Managing Director - November, 2013

Article - Quinn - 10/13

5 Things SMBs Can Do to Optimize for Mobile Search

Corey Quinn, Vice President Business Development - October, 2013

Article - Fillmore - 10/13

How Authorship Killed My Website

Mark Fillmore, Senior Director Earned Media - October, 2013

Article - Simmons - 10/13

Google's Hummingbird Algorithm: What it Means for E-commerce

Grant Simmons, Director of SEO and Social Product - October, 2013

Article - Waterman - 10/13

Don't Listen to Buzzfeed - Keep Your Company Blog

David Waterman, Director of SEO - October, 2013

Article - Campbell - 9/13

How to Make SEO Work for a Local Business

Alex Campbell, Deputy Managing Director, UK - September, 2013

Article - Egan - 9/13

3 Ways Content Will Be Affected By Google's Latest Hummingbird Update

Rick Egan, VP Group Accounts - September, 2013

Article - Carrillo - 9/13

7 Ways to Generate Content Ideas People Actually Care About

David Carrillo, Manager Earned Media - September, 2013

Article - Quinn - 9/13

5 Things SMBs Can Do to Optimize for Mobile Search

Cory Quinn, Vice President Business Development - September, 2013

Article - Campbell - 8/13 2

AdWords Enhanced Campaigns - How it Works and What it Means

Alex Campbell, Deputy Managing Director, UK - August, 2013

Article - Campbell - 8/13

Scroogled Brings the Political Smear Campaign to Digital, With all the Credibility

Alex Campbell, Deputy Managing Director, UK - August, 2013

Article - Green - 8/13

Search Engines Are Not Complying with FTC Guidelines

Alec Green, Vice President Marketing - August, 2013

Article - Simmons - 8/13

Ten Tips to the Top of Google

Grant Simmons, Director of SEO and Social Product - August, 2013

Article - Simmons - 7/13 2

The 10 Days of Google Panda

Grant Simmons, Director of SEO and Social Product - July, 2013

Article - Hughes - 7/13

Big Data is the Only Way to Compete with Google

David Hughes, CEO - July, 2013

Article - Simmons - 7/13

5 Ways to Spot a Search Superstar

Grant Simmons, Director of SEO and Social Product - July, 2013

Article - Green - 7/13

Soccer and Social Media: An Interview with Lisa Bregman, Manager, Digital & Social Media for LA Galaxy

Alec Green, Vice President Marketing - July, 2013

Article - Simmons - 6/13

 

SEO: Rules of Engagement

Grant Simmons, Director of SEO and Social Product - June, 2013

Article - Simmons - 5/13 2

 

Beating a Dead Penguin

Grant Simmons, Director of SEO and Social Product - May, 2013

Article - Green - 5/13

Four Reasons to Stop Calling Tablets Mobile Devices

Alec Green, Vice President Marketing - May, 2013

Article - Wiratunga - 5/13 2

Enhanced Campaigns Spring Cleaning - Just Get It Over With

Ranil Wiratunga, Senior Director Paid Media - May, 2013

Article - McKenna - 5/13

Report: SMX London 2013

Caragh McKenna, Group Account Director, UK - May, 2013

Article - Wiratunga - 5/13

The Bid Management Tools Arm Race

Ranil Wiratunga, Senior Director Paid Media - May, 2013

Article - Waterman - 5/13

How to Un-zombify Your Blog

David Waterman, Director SEO and Content Development - May, 2013

Article - Wilson - 5/13

 

How to Adjust to the New Consumer Journey

Keith Wilson, Vice President Agency Products - May, 2013

 

Article - Simmons - 5/13

 

Awesome Frickin' Content

Grant Simmons, Director of SEO and Social Product - May, 2013

Article - Waterman - 4/13

5 Signs A Blog Has Turned Into A Zombie

David Waterman, Director SEO and Content Development - April, 2013

Article - Wiratunga - 4/13

Enhanced Campaigns Spring Cleaning: Just Get It Over With

Ranil Wiratunga, Senior Director Paid Media - April, 2013

Article - Simmons - 4/13

 

10 Killer SEO Landing Page Tips

Grant Simmons, Director of SEO and Social Product - April, 2013

Article - Waterman - 3/13

 

Newest Google Update Hit over the Weekend

David Waterman, Director SEO and Content Development - April, 2013

Article - Simmons - 3/13

 

7 Ways to Get More Organic Search Clicks

Grant Simmons, Director of SEO and Social Product - March, 2013

Article - Simmons - 2/13

 

SEO Roles of Engagement: Stimulate, Don't Alientate!

Grant Simmons, Director of SEO and Social Product - February, 2013

Article - Bowtell - 2/13

AdWords Enhanced Campaigns Hands-On

Daniel Bowtell, Manager PPC, UK - February, 2013

Article - Gibson - 2/13

Google's Enhanced Campaigns is Just the Beginning of a New World of Search Advertising

Ben Gibson, Global Managing Director AdMax Local - February, 2013

Article - Sundell - 2/13

 

Understanding Your Audience One Screen at a Time

Heather Sundell, Marketing Manager - February, 2013

 

Article - Waterman - 1/13

 

5 Steps For Optimizing Brand-Centric Pages

David Waterman, Director SEO and Content Development - January, 2013

Article - Simmons - 1/13

Keywords Are Dead! Long Live User Intent!

Grant Simmons, Director of SEO and Social Product - January, 2013

Article - Simmons - 12/12

Avoiding the SEO Fiscal Cliff - Justifying Investment With Metrics That Matter

Grant Simmons, Director of SEO and Social Product - December, 2012

Article - Sundell - 12/12

Dear Santa, Please Bring Me Better Facebook Features

Heather Sundell, Marketing Manager - December, 2012

 

Articles - Gottlieb - 12/12

iPad for Sarah This Christmas - Santa Monica, CA - Santa's List

Sarah Gottlieb, Manager Earned Media - December, 2012

Article - Sundell - 11/12 2

10 Ways to Stalk a Facebook Profile for Holiday Gift Ideas

Heather Sundell, Marketing Manager - November, 2012

 

Article - Gibson - 11/12

With Google Unveiling its New Car Insurance Comparison Service, What Can the Other Aggregators do to Compare?

Ben Gibson, Global Managing Director AdMax Local - November, 2012

Article - McKenna - 11/12

Top Tips in Achieving Better Results with Facebook Advertising

Caragh McKenna, Group Account Director, UK - November, 2012

Article - Sundell - 11/12

Facebook Engagement Is Up, So Get On Board With New Features

Heather Sundell, Marketing Manager - November, 2012

 

Article - Gottlieb - 11/12

The Dazzling Presidential Election Display Advertising Duel

Sarah Gottlieb, Manager Earned Media - November, 2012

 

Article - Gibson - 10/12 2

How To: Optimize Your Mobile Site

Ben Gibson, Managing Director, UK - October, 2013

Article - Sundell - 10/12 2

7 Tips For Dealing With Facebook Advertising Woes

Heather Sundell, Marketing Manager - October, 2012

 

Article - Gibson - 10/12

You're Already Doing SEO: It's Called Inbound Marketing

Ben Gibson, Managing Director, UK - October, 2012

Article - Sundell - 10/12

You're Already Doing SEO - It's Called Inbound Marketing

Heather Sundell, Marketing Manager - October, 2012

 

Article - Waterman - 10/12

Death to the Blog 

David Waterman, Director SEO and Content Development - October, 2012

Article - Palmer - 9/12

Office Space for Millenials 

Barbara Palmer, President - September, 2012

Article - Waterman - 8/12

Why Social Media Agencies Are a Farce

David Waterman, Director SEO and Content Development- August, 2012

 

Article - Gibson - 7/12

Opinion: Google Cars - Are Intermediaries Out of the Driving Seat?

Ben Gibson, Managing Director, UK - October, 2013

Article - Mcquaide - 7/12

 

What to Do About Google's Confusing Link Warnings

Steve McQuaide, Manager Earned Media - July, 2012

 

Article - McKenna - 7/12

How To: Get the Best Out of Google Caffeine

Caragh McKenna, Senior Manager SEO, UK - July, 2012

Article - Simmons - 7/12

Is Google Becoming a Copycat to Keep Its Competitive Edge?

Grant Simmons, Director of SEO and Social Product - July, 2012

Article - Northington - 7/12

magnificent publications

Mobile Optimization Do’s and Don’ts

Dewey Northington, Senior Manager Creative Design - July, 2012

 

 

 

Article - Sundell - 6/12

imedia connect

What the Pinterest Boom Says About Digital

Heather Sundell, Marketing Manager - June, 2012

Article - Lee - 6/12

Gigaom

Can Facebook Change the Search Paradigm?

Jessica Lee, SEO Specialist - June, 2012

Article - Tompros - 6/12

How to Create the Best YouTube Advertising Strategy

Kalle Tompros, Creative Editor - June, 2012

Article - Peters - 5/12

Dear Twitter Analytics…You’re Late

Josh Peters, SEO Specialist - May, 2012

Article - Grebow - 4/12

How to Curb Mobile Advertising’s “Creepy” Factor

Matt Grebow, Senior Manager Paid Media - April, 2012

Article - Peters - 4/12

Mashable

60 Minutes to a More Efficient Social Business Strategy

Josh Peters, SEO Specialist - April, 2012

Article - Tompros - 4/12

Search Engine Watch

YouTube Advertising for Budgets of All Sizes

Kalle Tompros, Creative Editor - April, 2012

Article -Sundell - 4/12

Tips and Tools for Blogging? I’ll Take a Baker’s Dozen

Heather Sundell, Marketing Manager - April, 2012

Article - Sundell - 3/12

Forbes

Four Pinterest Marketing Tips

Heather Sundell, Marketing Manager - March, 2012

Article - Solomon - 2/12

adotas

Covering the Digital Buy: Super Bowl Winners and Losers

Mike Solomon, VP Marketing Strategy - February, 2012

Article Grebow - 2/12

How Siri’s voice-activated mobile search may affect overall search

Matt Grebow, Senior Manager of Search Marketing - February, 2012

Article - Grebow - 2/12

We are the Mobile One-Percenters

Matt Grebow, Senior Manager of Search Marketing - February, 2012

Article - Lee - 1/12

Gigaom

Louis C.K.’s lesson for marketers: Honesty is the best strategy

Jessica Lee, SEO Specialist - January, 2012

Article - Grebow - 1/12

The Mobile Revolution is Here

Matt Grebow, Senior Manager of Search Marketing - January, 2012

Article - Sundell - 1/12

What you need to know about social's future

Heather Sundell, Marketing Manager - January, 2012

Article - Kain - 3/11

Search : The Key(words) to Success

Matt Kain, Chief Revenue Officer - March, 2011

Article - Libby - 12/10

Google’s New “Automated Rules” Lets You Shoot Your Eye Out

Bradd Libby, Manager of AdMax R&D - December 2010

Article - Libby - 6/10

Search Engine Journal

Intermediate Microeconomics for Google

Bradd Libby, Manager of AdMax Research and Development - June, 2010

Article - F. Lee - 6/10

Direct Marketing News

Search Buying After Yahoo-Microsoft Deal

Frank Lee, SVP Agency Strategy - June, 2010

Article - Kain - 4/10

Target Marketing

SEM: Playing Keep Up

Matt Kain, Chief Revenue Officer - April, 2010

 

Article - Libby - 3/10

Statistical Significance: Not Just For Geeks Anymore

Bradd Libby, Manager of AdMax R&D - March, 2010

 

Article - Hubbard - 2/10

Video Search The Key To Top Video Rankings On YouTube & Google

Drew Hubbard, Director, Promotions and Social Media - February, 2010

Article - Libby - 2/10

Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”

Bradd Libby, Manager of AdMax Research and Development - February, 2010

Article - Egan - 2/10

The Secrets of Real-Time Search Success

Rick Egan, Sr. Director, SEO and Social Media Services - February, 2010

Article - Ives - 2/10

What Is A Link Worth? Part 1: Valuing PageRank

Ted Ives, VP Product Management - February, 2010

 

Article - Libby - 1/10

Search Engine Land

The Pitfalls of Budget Constrained Bidding

Bradd Libby, Manager of AdMax Research and Development - January, 2010

Articles - Hubbard - 12/09

5 Ways Brands Fail in Social Media

Drew Hubbard, Director, Promotions and Social Media - December, 2009

Article - Hubbard - 10/09

10 SEO Tips for YouTube

Drew Hubbard, Director, Promotions and Social Media - October, 2009

Article - Simmons - 9/09

Tips and Tools for Measuring your SEO Strength

Grant Simmons, Director, SEO Account Management - September, 2009

Article - Hubbard - 9/09

SEO Tips for Facebook and Twitter

Drew Hubbard, Director, Promotions and Social Media - September, 2009

Article - Kain - 08/09

iMedia Connection

Google's Role in Finding Mobile's Tipping Point

Matt Kain, Chief Revenue Officer - August, 2009

Article - Hughes - 06/09

Latinteractivo

Performance-Based Marketing: A New Paradigm in 2009

David Hughes, Chief Executive Officer - June, 2009