Findology.com

Overview Questions

  • Name of Search EngineFindology.com
  • Contact Address1158 26th Street, Suite 464, Santa Monica, CA 90403
  • Phone Number888.632.8640
  • Contact Emailinfo@findology.com
  • Year Founded1998
  • Company Websitewww.findology.com
  • Subsidiary Search Sites

Financial Status

  • Public or Private?
  • Primary Investors?

Traffic Questions

  • Source(s) of advertiser traffic 
  • For the sources listed above, what are the respective program names?Our premium search network consists of our Findology.com portal and our network of partners. Our contextual search network consists of brand name content sites. Search-driven text ads are contextually mapped to the relevant content sites.
  • Can you choose your source of traffic (i.e. content, popups, search box)?Yes
  • Can you buy single distributions (i.e. only content from certain sites)?Yes
  • Is the content on the results page(s) backfilled by another search engine(s)?No
  • If so who?
  • Where do you geographically focus? 
  • Key brands/Primary Traffic PartnersClick Z/Internet.com,  IGN's Rottentomatoes.com, Searchweb.com, and about 200 more.
  • How many "searches" / month? 2 Billion
  • How many clicks to advertisers per month? 
  • Any Industry specialization? 

Validation of Clicks

  • Do you protect against invalid clicks?Yes
  • How do you determine if a click is invalid?Our industry-leading fraud protection system allows us to detect  and filter unqualified clicks. In addition, our quality control staff ensures that advertisers are charged only for qualified clicks per 24 hours.
  • What is your refund policy if clicks are determined to be invalid?Our industry-leading fraud protection system automatically filters Clicks before advertisers are charged. Refunds are always granted for invalid clicks.
  • Is this an automatic process, or is it client initiated? Automatic

Advertiser Economics

  • How does the Advertiser pay? 
  • How is pricing determined? 

Contractual Obligations

  • Is there a minimum monthly spend?Yes
  • If so, what is the minimum spend?$25 minimum spend, one time fee
  • Is there a Setup Fee?No
  • If so, what is the fee? 
  • What Payment Methods are accepted? 
  • If you accept credit card as payment, is Automatic Billing Required?No
  • Is there a minimum time commitment?No
  • If so, what is it? 
  • When can the service be terminated?24 hours
  • How is the service terminated? 

Ease of Use

  • Do you have a web-based interface?Yes
  • If so, what can I do with it? 
  • Do you provide tracking? 
  • If so, what kind? 
  • If you provide tracking, how many unique conversions can you track? 
  • If you provide tracking, can you track CPA or ROAS? If so which one? 
  • Do you have an API feed?No.
  • If so, what are the requirements to get the API? 
  • Is there a cost for the API? 

Budget Management

  • If you provide budget management, can you track spend on a daily basis?Yes
  • If so, can you set daily budget caps?Yes
  • If so, are these daily caps hard caps or soft limits?Hard
  • Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?Pauses once max is hit
  • How can advertisers pause their campaign? 

Editorial Guidelines

  • What are your editorial (words used) guidelines for headlines?Number + text
  • What are your editorial (words used) guidelines for descriptions?Number + text
  • What are your editorial (words used) guidelines for display URL's?Number + text
  • What are your editorial (words used) guidelines for destination URL's?Number + text

Customer Service and Account Management

  • Do you provide Customer Service?Yes
  • Do you provide Account Mangement?Yes
  • If so, are there different levels of service?No
  • If you provide Account Management is it pooled or dedicated?
  • What kind of service does your Account Management team provide? 
  • When is Account Management available? 9-6 p.m. M-F, PST - by email over the weekend
  • When is Customer Service available?9-6 p.m. M-F, PST - by email over the weekend
  • How can customer service be reached?1-888-632-8640 x. 19
  • Do you have standard presentations available for distribution to potential advertisers?Yes
  • If so, how can one obtain a presentation? 

Affiliate Programs

  • Do you offer an affiliate program?Yes
  • If so, is your affiliate program for traffic or new advertisers?Both
  • For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?% revenue
  • If so, what is the amount? 45% commission
  • For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? Flat Fee
  • If so, what is the amount? $25 per referral - if advertiser spends $25 or more
  • Do you have an affiliate link? http://www.findology.com/referral.html

General Description

  • In under 75 words, please provide a brief description of your search engine:Findology is a leading pay per click search engine, committed to delivering highly targeted, quality traffic to our advertisers at the most affordable bid prices. With a network reach of more than 2 billion monthly searches, Findology helps our clients co