Google AdWords

Overview Questions

Financial Status

  • Public or Private?Public
  • Primary Investors?

Traffic Questions

  • Source(s) of advertiser traffic 
  • For the sources listed above, what are the respective program names?
  • Can you choose your source of traffic (i.e. content, popups, search box)?Yes
  • Can you buy single distributions (i.e. only content from certain sites)?Yes
  • Is the content on the results page(s) backfilled by another search engine(s)?No
  • If so who?
  • Where do you geographically focus? 
  • Key brands/Primary Traffic PartnersEarthlink, AOL, Ask Jeeves
  • How many "searches" / month?Not Available. 
  • How many clicks to advertisers per month?Not Available. 
  • Any Industry specialization? 

Validation of Clicks

  • Do you protect against invalid clicks?Yes
  • How do you determine if a click is invalid?Detection and filtering techniques, advanced monitoring techniques, and the Google team
  • What is your refund policy if clicks are determined to be invalid?Credit any invalid clicks
  • Is this an automatic process, or is it client initiated? Both, Automatic and Client

Advertiser Economics

  • How does the Advertiser pay? 
  • How is pricing determined? 

Contractual Obligations

  • Is there a minimum monthly spend?No
  • If so, what is the minimum spend?
  • Is there a Setup Fee?Yes
  • If so, what is the fee?
  • What Payment Methods are accepted? 
  • If you accept credit card as payment, is Automatic Billing Required?No
  • Is there a minimum time commitment?No
  • If so, what is it? 
  • When can the service be terminated?Immediately
  • How is the service terminated? 

Ease of Use

  • Do you have a web-based interface?Yes
  • If so, what can I do with it? 
  • Do you provide tracking?Yes 
  • If so, what kind?Conversions - Sales, Leads, Signups, Page Views, Other
  • If you provide tracking, how many unique conversions can you track?Unlimited, but only for 5 different types (Sales, Leads, Signups, Page Views, Other) 
  • If you provide tracking, can you track CPA or ROAS? If so which one?CPA 
  • Do you have an API feed?Yes.
  • If so, what are the requirements to get the API?Signing up for the program and an AdWords My Client Center. API Quota based on spend. 
  • Is there a cost for the API?Free quota based on aggregate spend of My Client Center. Additional quota available for commercial developers in a fee-based program.

Budget Management

  • If you provide budget management, can you track spend on a daily basis?Yes
  • If so, can you set daily budget caps?Yes
  • If so, are these daily caps hard caps or soft limits?Soft limits
  • Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?24 hours
  • How can advertisers pause their campaign? Immediately

Editorial Guidelines

  • What are your editorial (words used) guidelines for headlines?25
  • What are your editorial (words used) guidelines for descriptions?                                                                                                                                            70
  • What are your editorial (words used) guidelines for display URL's?35
  • What are your editorial (words used) guidelines for destination URL's?1024

Customer Service and Account Management

  • Do you provide Customer Service?Yes
  • Do you provide Account Mangement?Yes
  • If so, are there different levels of service?Yes
  • If you provide Account Management is it pooled or dedicated?Both
  • What kind of service does your Account Management team provide? 
  • When is Account Management available? 7 am - 7 pm PST
  • When is Customer Service available? 7 am - 7 pm PST
  • How can customer service be reached? 1(866)2-GOOGLE, adwords-support@google.com
  • Do you have standard presentations available for distribution to potential advertisers?Yes
  • If so, how can one obtain a presentation? Website

Affiliate Programs

  • Do you offer an affiliate program?No
  • If so, is your affiliate program for traffic or new advertisers? 
  • For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? 
  • If so, what is the amount? 
  • For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? 
  • If so, what is the amount? 
  • Do you have an affiliate link? 

General Description

  • In under 75 words, please provide a brief description of your search engine:Google's mission is to organize the world's information and make it universally accessible and useful. It's widely recognized as the world's largest search engine, and its utility and ease of use have made it one of the world's best known brands almost en