Overview Questions

  • Name of Search EngineIngenio
  • Contact Address100 California Street, Suite 400, San Francisco, CA 94111
  • Phone Number415-248-4000
  • Contact Email
  • Year Founded1999
  • Company
  • Subsidiary Search Sites

Financial Status

  • Public or Private?Private
  • Primary Investors?

Traffic Questions

  • Source(s) of advertiser traffic 
  • For the sources listed above, what are the respective program names?Ingenio Pay Per Call Advertising Platform and Network
  • Can you choose your source of traffic (i.e. content, popups, search box)?
  • Can you buy single distributions (i.e. only content from certain sites)?No
  • Is the content on the results page(s) backfilled by another search engine(s)?No
  • If so who?
  • Where do you geographically focus? 
  • Key brands/Primary Traffic PartnersAOL Search, AOL Yellow Pages, Miva and Go2 Directory Systems
  • How many "searches" / month? 
  • How many clicks to advertisers per month? 
  • Any Industry specialization? 

Validation of Clicks

  • Do you protect against invalid clicks?Yes
  • How do you determine if a click is invalid?All calls are tracked through a unique toll-free number we dynamically assign to each ad. Our technology allows us to track call activity for each listing and apply business rules to each call - for example, Ingenio does not charge advertisers for short c
  • What is your refund policy if clicks are determined to be invalid?We do not charge for calls that appear to be unqualified leads - however, we also have a very liberal refund policy and are happy to refund advertisers for calls they deem invalid. 
  • Is this an automatic process, or is it client initiated?Both, Automatic and Client

Advertiser Economics

  • How does the Advertiser pay? 
  • How is pricing determined? 

Contractual Obligations

  • Is there a minimum monthly spend?Yes
  • If so, what is the minimum spend?$25/$1000 for invoicing customers
  • Is there a Setup Fee?No
  • If so, what is the fee? 
  • What Payment Methods are accepted? 
  • If you accept credit card as payment, is Automatic Billing Required?No
  • Is there a minimum time commitment?No
  • If so, what is it? 
  • When can the service be terminated?Immediately, 24 hours, 1 month
  • How is the service terminated? 

Ease of Use

  • Do you have a web-based interface?Yes
  • If so, what can I do with it? 
  • Do you provide tracking? 
  • If so, what kind? 
  • If you provide tracking, how many unique conversions can you track? 
  • If you provide tracking, can you track CPA or ROAS? If so which one? 
  • Do you have an API feed?Yes
  • If so, what are the requirements to get the API?Ad Agencies, SEM's, and tech platform providers on a case by case basis 
  • Is there a cost for the API?No 

Budget Management

  • If you provide budget management, can you track spend on a daily basis?
  • If so, can you set daily budget caps?
  • If so, are these daily caps hard caps or soft limits?
  • Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
  • How can advertisers pause their campaign? 

Editorial Guidelines

  • What are your editorial (words used) guidelines for headlines?
  • What are your editorial (words used) guidelines for descriptions?
  • What are your editorial (words used) guidelines for display URL's?
  • What are your editorial (words used) guidelines for destination URL's?

Customer Service and Account Management

  • Do you provide Customer Service?Yes
  • Do you provide Account Mangement?Yes
  • If so, are there different levels of service?No
  • If you provide Account Management is it pooled or dedicated?Dedicated
  • What kind of service does your Account Management team provide? 
  • When is Account Management available? 9 a.m. - 5 p.m.,PST, M-F
  • When is Customer Service available? 10 a.m. - 5 p.m.,PST, M-F
  • How can customer service be reached? 1-800-549-1744
  • Do you have standard presentations available for distribution to potential advertisers?Yes
  • If so, how can one obtain a presentation? 

Affiliate Programs

  • Do you offer an affiliate program?Yes
  • If so, is your affiliate program for traffic or new advertisers?Both
  • For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?% Revenue
  • If so, what is the amount?Negotiable
  • For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?% Revenue 
  • If so, what is the amount?Negotiable
  • Do you have an affiliate link?No 

General Description

  • In under 75 words, please provide a brief description of your search engine:In 2004, Ingenio pioneered the industry's first Pay Per Call advertising system, allowing businesses to capitalize on the popularity of Internet search and drive targeted phone leads. With Ingenio, advertisers create listings, set their own prices and re