Overview Questions

  • Name of Search EngineLocal.com
  • Contact AddressInterchange USA, One Technology Drive, Bldg. G, Irvine CA 92618
  • Phone Number877.784.0805
  • Contact Email
  • Year Founded1999
  • Company Websitewww.interchangeusa.com
  • Subsidiary Search SitesePilot Search Distribution Network, Local Direct Network

Financial Status

  • Public or Private?Publicly-traded: INCX (Nasdaq)
  • Primary Investors?

Traffic Questions

  • Source(s) of advertiser traffic 
  • For the sources listed above, what are the respective program names?Cpc listings and keyword sponsor boxes
  • Can you choose your source of traffic (i.e. content, popups, search box)?No
  • Can you buy single distributions (i.e. only content from certain sites)?Yes
  • Is the content on the results page(s) backfilled by another search engine(s)?
  • If so who?
  • Where do you geographically focus? 
  • Key brands/Primary Traffic PartnersLocal.com, Looksmart, Searches.com, SearchFeed, Pageseeker, Index, Lookseek, Find.com, SearchHit, Trafficboss, SearchBug, FindInfo, and various Yellowpages directories
  • How many "searches" / month? 
  • How many clicks to advertisers per month? 
  • Any Industry specialization? 

Validation of Clicks

  • Do you protect against invalid clicks?Yes
  • How do you determine if a click is invalid?
  • What is your refund policy if clicks are determined to be invalid?Automated process removed dupe IPs in 24 hour period; customer service division will handle client initiated
  • Is this an automatic process, or is it client initiated?Both, Automatic and Client

Advertiser Economics

  • How does the Advertiser pay? 
  • How is pricing determined? 

Contractual Obligations

  • Is there a minimum monthly spend?Yes
  • If so, what is the minimum spend?10
  • Is there a Setup Fee?No
  • If so, what is the fee? 
  • What Payment Methods are accepted? 
  • If you accept credit card as payment, is Automatic Billing Required?No
  • Is there a minimum time commitment?Yes
  • If so, what is it?90 days 
  • When can the service be terminated?24 hours
  • How is the service terminated? 

Ease of Use

  • Do you have a web-based interface?Yes
  • If so, what can I do with it? 
  • Do you provide tracking? 
  • If so, what kind? 
  • If you provide tracking, how many unique conversions can you track? 
  • If you provide tracking, can you track CPA or ROAS? If so which one? 
  • Do you have an API feed?Yes
  • If so, what are the requirements to get the API?$1000.00 Spend 
  • Is there a cost for the API?No 

Budget Management

  • If you provide budget management, can you track spend on a daily basis?
  • If so, can you set daily budget caps?
  • If so, are these daily caps hard caps or soft limits?
  • Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
  • How can advertisers pause their campaign? 

Editorial Guidelines

  • What are your editorial (words used) guidelines for headlines?Number + text
  • What are your editorial (words used) guidelines for descriptions?Number + text
  • What are your editorial (words used) guidelines for display URL's?Number + text
  • What are your editorial (words used) guidelines for destination URL's?Number + text

Customer Service and Account Management

  • Do you provide Customer Service?Yes
  • Do you provide Account Mangement?Yes
  • If so, are there different levels of service?Yes
  • If you provide Account Management is it pooled or dedicated?Dedicated
  • What kind of service does your Account Management team provide? 
  • When is Account Management available?7 a.m. - 5 p.m. PST 
  • When is Customer Service available?8 a.m. - 5 p.m. PST 
  • How can customer service be reached?1-877-784-0805 
  • Do you have standard presentations available for distribution to potential advertisers?Yes
  • If so, how can one obtain a presentation? 

Affiliate Programs

  • Do you offer an affiliate program?Yes
  • If so, is your affiliate program for traffic or new advertisers?New Advertisers 
  • For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? 
  • If so, what is the amount? 
  • For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?Percentage of first deposit of $250 or more
  • If so, what is the amount?0,1 
  • Do you have an affiliate link?http://www.epilot.com/epilot4/Referral/default.asp 

General Description

  • In under 75 words, please provide a brief description of your search engine:ePilot is ranked as a leading pay-per-click search engine in the tier 2 space (only Yahoo/Overture and Google are Tier 1). Our network of 300-plus partners generates billions of searches monthly. To expand your footprint on the Web, ePilot focuses on the