Lycos.com

Overview Questions

  • Name of Search EngineLycos.com
  • Contact Address100 5th Ave. Waltham, MA. 02446
  • Phone Number
  • Contact Email
  • Year Founded1995
  • Company Websitewww.lycos.com
  • Subsidiary Search Siteswww.hotbot.com

Financial Status

  • Public or Private?Public
  • Primary Investors?Daum (leading portal in Korea)

Traffic Questions

  • Source(s) of advertiser traffic 
  • For the sources listed above, what are the respective program names?Lycos Adbuyer
  • Can you choose your source of traffic (i.e. content, popups, search box)?No
  • Can you buy single distributions (i.e. only content from certain sites)?No
  • Is the content on the results page(s) backfilled by another search engine(s)?Yes
  • If so who?Ask Jeeves, Google
  • Where do you geographically focus? 
  • Key brands/Primary Traffic PartnersLycos, Hotbot
  • How many "searches" / month?1 Billion 
  • How many clicks to advertisers per month? 
  • Any Industry specialization? 

Validation of Clicks

  • Do you protect against invalid clicks?Yes
  • How do you determine if a click is invalid?Our traffic is generated  from natural search and tier one affiliate partners.  We evaluate all traffic from our partners daily to ensure top quality. Our filtering process is proprietary.
  • What is your refund policy if clicks are determined to be invalid?This is handled case by case.  If we determine that clicks were invalid we will apply a credit immediately where we will credit your account or issue a refund check. 
  • Is this an automatic process, or is it client initiated? 

Advertiser Economics

  • How does the Advertiser pay? 
  • How is pricing determined? 

Contractual Obligations

  • Is there a minimum monthly spend?No
  • If so, what is the minimum spend?
  • Is there a Setup Fee?Yes
  • If so, what is the fee?$50 deposit required on sign-up. Money is applied towards the cost for clicks 
  • What Payment Methods are accepted? 
  • If you accept credit card as payment, is Automatic Billing Required?No
  • Is there a minimum time commitment?No
  • If so, what is it? 
  • When can the service be terminated?Immediately
  • How is the service terminated? 

Ease of Use

  • Do you have a web-based interface?Yes
  • If so, what can I do with it? 
  • Do you provide tracking? 
  • If so, what kind? 
  • If you provide tracking, how many unique conversions can you track? 
  • If you provide tracking, can you track CPA or ROAS? If so which one? 
  • Do you have an API feed?Yes
  • If so, what are the requirements to get the API?No 
  • Is there a cost for the API?No 

Budget Management

  • If you provide budget management, can you track spend on a daily basis?
  • If so, can you set daily budget caps?
  • If so, are these daily caps hard caps or soft limits?
  • Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
  • How can advertisers pause their campaign? 

Editorial Guidelines

  • What are your editorial (words used) guidelines for headlines?
  • What are your editorial (words used) guidelines for descriptions?
  • What are your editorial (words used) guidelines for display URL's?
  • What are your editorial (words used) guidelines for destination URL's?

Customer Service and Account Management

  • Do you provide Customer Service?Yes
  • Do you provide Account Mangement?Yes
  • If so, are there different levels of service?Yes
  • If you provide Account Management is it pooled or dedicated?Dedicated for large end user clients
  • What kind of service does your Account Management team provide? 
  • When is Account Management available? 8:30-5:30 EST
  • When is Customer Service available? 
  • How can customer service be reached? 
  • Do you have standard presentations available for distribution to potential advertisers?Yes
  • If so, how can one obtain a presentation? 

Affiliate Programs

  • Do you offer an affiliate program?Yes
  • If so, is your affiliate program for traffic or new advertisers?Traffic
  • For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?% of Revenue 
  • If so, what is the amount?Varies
  • For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? 
  • If so, what is the amount? 
  • Do you have an affiliate link?No 

General Description

  • In under 75 words, please provide a brief description of your search engine:Lycos is one of the internet's original Search Engines.  It remains a strong brand and has used its brand recognition to build a thriving Pay Per Click Advertising network. Lycos was recently acquired by Daum Communications, the leading internet portal in