Overview Questions

  • Name of Search EngineMIVA
  • Contact Address143 Varick Street ,New York, NY 10013
  • Phone Number888.648.2237
  • Contact Emailadsales.us@miva.com
  • Year Founded1999
  • Company Websitewww.miva.com
  • Subsidiary Search SitesNone

Financial Status

  • Public or Private?Public - NASDAQ: MIVA
  • Primary Investors?

Traffic Questions

  • Source(s) of advertiser traffic 
  • For the sources listed above, what are the respective program names?The MIVA Core Network and the MIVA Precision Network
  • Can you choose your source of traffic (i.e. content, popups, search box)?No
  • Can you buy single distributions (i.e. only content from certain sites)?No
  • Is the content on the results page(s) backfilled by another search engine(s)?No
  • If so who?N/A
  • Where do you geographically focus? 
  • Key brands/Primary Traffic PartnersInfoSpace Network, CNET Search.com, NBCi.com
  • How many "searches" / month?Proprietary 
  • How many clicks to advertisers per month?Proprietary 
  • Any Industry specialization? 

Validation of Clicks

  • Do you protect against invalid clicks?Yes
  • How do you determine if a click is invalid?Through proprietary automated filters (pre-delivery), and through manual traffic analysis (post-delivery).
  • What is your refund policy if clicks are determined to be invalid?If clicks are determined to be invalid, we refund the advertiser the amount in question. 
  • Is this an automatic process, or is it client initiated?Both, Automatic and Client 

Advertiser Economics

  • How does the Advertiser pay? 
  • How is pricing determined? 

Contractual Obligations

  • Is there a minimum monthly spend?No
  • If so, what is the minimum spend?N/A
  • Is there a Setup Fee?No
  • If so, what is the fee?N/A 
  • What Payment Methods are accepted? 
  • If you accept credit card as payment, is Automatic Billing Required?No
  • Is there a minimum time commitment?No
  • If so, what is it?N/A 
  • When can the service be terminated?24 hours
  • How is the service terminated? 

Ease of Use

  • Do you have a web-based interface?Yes
  • If so, what can I do with it? 
  • Do you provide tracking?No 
  • If so, what kind?N/A 
  • If you provide tracking, how many unique conversions can you track?N/A 
  • If you provide tracking, can you track CPA or ROAS? If so which one?N/A 
  • Do you have an API feed?Yes
  • If so, what are the requirements to get the API?$10K/month (negotiable) 
  • Is there a cost for the API?No 

Budget Management

  • If you provide budget management, can you track spend on a daily basis?Yes
  • If so, can you set daily budget caps?No, however advertisers can use third-party bid management software.
  • If so, are these daily caps hard caps or soft limits?N/A
  • Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?N/A
  • How can advertisers pause their campaign?By close of business on the day the request is submitted. 

Editorial Guidelines

  • What are your editorial (words used) guidelines for headlines?50 characters
  • What are your editorial (words used) guidelines for descriptions?200 characters
  • What are your editorial (words used) guidelines for display URL's?
  • What are your editorial (words used) guidelines for destination URL's?

Customer Service and Account Management

  • Do you provide Customer Service?Yes
  • Do you provide Account Mangement?Yes
  • If so, are there different levels of service?Yes
  • If you provide Account Management is it pooled or dedicated?Both--but dedicated only for agencies and large direct advertisers
  • What kind of service does your Account Management team provide? 
  • When is Account Management available?9 AM - 5:30 PM ET Monday-Friday 
  • When is Customer Service available?9 AM - 5:30 PM ET Monday-Friday 
  • How can customer service be reached?888.648.2237 
  • Do you have standard presentations available for distribution to potential advertisers?Yes
  • If so, how can one obtain a presentation?By e-mailing adsales.us@miva.com 

Affiliate Programs

  • Do you offer an affiliate program?Yes
  • If so, is your affiliate program for traffic or new advertisers?Advertisers 
  • For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? 
  • If so, what is the amount? 
  • For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?Either: (a) 5% recurring commission earned on referred-advertiser spend for a one-year period, or (b) 3% recurring commission plus a $25 match on advertisers' first deposit of $50 or $50 match if the first deposit is $100 
  • If so, what is the amount? 
  • Do you have an affiliate link?www.miva.com 

General Description

  • In under 75 words, please provide a brief description of your search engine:MIVA is one of the pioneers of pay-per-click advertising and specializes in the delivery of both contextual and vertical pay-per-click ads.  With MIVA, advertisers can choose from two different networks: the Core Network and the recently launched Precision Network, which concentrates on specific business categories or verticals.