Yahoo, Yahoo Sponsored Search

Overview Questions

  • Name of Search EngineYahoo, Yahoo Sponsored Search
  • Contact Address75 N. Pasadena Ave, 3rd Floor, Pasadena, CA 90103
  • Phone Number1-866-250-7573
  • Contact Emailsalesgroup-ysm@yahoo-inc.com
  • Year Founded1994
  • Company Websitewww.yahoo.com
  • Subsidiary Search SitesOverture, AltaVista, Alltheweb.com

Financial Status

  • Public or Private?Public
  • Primary Investors?

Traffic Questions

  • Source(s) of advertiser traffic 
  • For the sources listed above, what are the respective program names?Yahoo Sponsored Search, Content Match
  • Can you choose your source of traffic (i.e. content, popups, search box)?Yes
  • Can you buy single distributions (i.e. only content from certain sites)?No
  • Is the content on the results page(s) backfilled by another search engine(s)?No
  • If so who?
  • Where do you geographically focus? 
  • Key brands/Primary Traffic PartnersAltaVista, BET, Infospace, MTV, MSN, ESPN, CNN, Knight Ridder, etc.
  • How many "searches" / month?2 Billion + Searches per Month 
  • How many clicks to advertisers per month? 
  • Any Industry specialization? 

Validation of Clicks

  • Do you protect against invalid clicks?Yes
  • How do you determine if a click is invalid?Our Click Protection software evaluates each click along 90 data points. Some of the data points evaluated are: IP address User session information User cookie information The network to which an IP belongs The user's browser information The searc
  • What is your refund policy if clicks are determined to be invalid?100% refund 
  • Is this an automatic process, or is it client initiated?Both, Automatic and Client 

Advertiser Economics

  • How does the Advertiser pay? 
  • How is pricing determined? 

Contractual Obligations

  • Is there a minimum monthly spend?Yes
  • If so, what is the minimum spend?20
  • Is there a Setup Fee?No
  • If so, what is the fee? 
  • What Payment Methods are accepted? 
  • If you accept credit card as payment, is Automatic Billing Required?Yes
  • Is there a minimum time commitment?No
  • If so, what is it? 
  • When can the service be terminated?Immediately
  • How is the service terminated? 

Ease of Use

  • Do you have a web-based interface?Yes
  • If so, what can I do with it? 
  • Do you provide tracking?Yes 
  • If so, what kind?Pixel/counter not cost 
  • If you provide tracking, how many unique conversions can you track?
  • If you provide tracking, can you track CPA or ROAS? If so which one?CPA, ROAS 
  • Do you have an API feed?Yes
  • If so, what are the requirements to get the API?Submit requst to sales team. 
  • Is there a cost for the API? 

Budget Management

  • If you provide budget management, can you track spend on a daily basis?Yes
  • If so, can you set daily budget caps?Yes
  • If so, are these daily caps hard caps or soft limits?Soft Caps
  • Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?Once system hits
  • How can advertisers pause their campaign?Immediately 

Editorial Guidelines

  • What are your editorial (words used) guidelines for headlines?40
  • What are your editorial (words used) guidelines for descriptions?190
  • What are your editorial (words used) guidelines for display URL's?40
  • What are your editorial (words used) guidelines for destination URL's?1024

Customer Service and Account Management

  • Do you provide Customer Service?Yes
  • Do you provide Account Mangement?Yes
  • If so, are there different levels of service?Yes - premier, gold, platinum, diamond
  • If you provide Account Management is it pooled or dedicated?Both - depends on level
  • What kind of service does your Account Management team provide? 
  • When is Account Management available?Standard Business Hours
  • When is Customer Service available?Standard Business Hours 
  • How can customer service be reached?Both 
  • Do you have standard presentations available for distribution to potential advertisers?Yes
  • If so, how can one obtain a presentation?Website 

Affiliate Programs

  • Do you offer an affiliate program?Yes
  • If so, is your affiliate program for traffic or new advertisers?New Advertisers 
  • For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? 
  • If so, what is the amount? 
  • For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?Flat fee 
  • If so, what is the amount?$80 Fast Track, $20 Self Serve Sponsored, $20 for Local 
  • Do you have an affiliate link?http://docs.yahoo.com/info/affiliates/ 

General Description

  • In under 75 words, please provide a brief description of your search engine:The more search engines your listings appear on, the more customers you attract. And only Yahoo! Sponsored Search lists your business in the search results on six of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.